In this episode of Web Without Walls, Yuriy shares insights on how Medal.tv became a leading social platform for gamers by enabling users to capture, share, and memorialize their gaming moments.

Yuriy explores why traditional advertising doesn't resonate with gamers and reveals innovative, non-intrusive strategies for integrating brands into gaming communities. From redefining how we think about games and sports to explaining the unique challenges and opportunities in gaming monetization, this conversation offers a fresh perspective on why gaming is driving mainstream culture and how brands can authentically connect with its audiences.