In-House Ad Management - A Complete Guide for Publishers

The everlasting uncertainty. Should we build or outsource?

Outsourced ad management is the stepping stone for most of the publishers due to lack of time, money, and expert resources. It’s an easy and smart move to leverage external support to maximize your ad revenue over building an adops team in-house from scratch.

While you deal with it, your apprehensions about control and transparency of the ad optimization process linger, particularly when your ability to supervise the process or offer suggestions is limited. These reasons push you to build an in-house solution; at the same time, resources and the need for speedy solutions pull you back from it.

Trade-offs like these can pose significant challenges in internal business operations where you are trapped inside the mystery house, and you can escape only if you solve the puzzle. 

Think of this? What if there is a possibility of building in-house ad management with the help of an expert partner – using their tech stacks, skilled expertise, adops support, and demand support where nothing moves off of its place without your decision? 

Sounds feisty! Right? Then, Let’s explore the ins and outs of this novel in-house ad management with the same excitement.

In-house Ad Management: Best of both worlds

Moving your ad management in-house can be streamlined by using tech stack, technical expertise, and demand support from the scalable platform. This novel approach ensures that you utilize the best of both worlds, i.e., outsourcing and in-house ad management. 

You can have a command of every pivotal decision you make to maximize your revenue, such as enhancing reader experience, scaling ad operation, gaining insight through analytics, A/B testing, choices of the tech stack, etc. You can also realize the effect that you caused in boosting ad revenue and internal ad operations. 

The partner platform helps you build a team and assists them in streamlining ad optimization, demands, and integrations. Also, their team will also be on call to rectify unexpected disputes, make speedy recoveries, and maximize your revenue. 

Why Should You Go For It? Perks Beyond Infinity

Now, it is time to analyze the pros and cons of utilizing this in-house ad management. After all, it portrays the key points that emphasize why you should go for it. 

You are the king; everything is under your control: Building your solution with an expert partner allows you to customize the specific needs of your publishing business, teams, and ad stack. This enhances the control you have over your website and revenue performance. 

Transparency: You can personalize your dashboard according to what you need to measure and gain useful insight for further auction optimization and revenue maximization. Every choice you make in reporting helps in efficient A/B testing that leads to an increased output performance. 

Experience eliminates intensive kinds: Building in-house solutions from scratch is time-intensive, labor-intensive, and resource-intensive. You can’t build unless you have enough resources to do so. Even if you have enough resources, it will take time to build, make it fully functional, and see results. 

But when you get help from the programmatic partner for process streamlining, wisdom to set up integrations, connect with premium demand, and utilize their tech stack, you can eliminate risks and boost efficiency in a short period of time.

Expertise at your call: An expert and amateur don’t look at the problems the same way and approach them with the same rectifying methods. There is a difference in efficiency and time taken to solve the problem. 

In that sense, you can come up with optimal fixes with guidance from your partner’s adops team. After all, your operational success depends on how quickly responsive you are and the talent of your ad ops team, which is true according to this quote.

“Publishers’ operational success depends on the abilities of a few specific individuals” (ad operations team)

                                                                      Rob Beeler, 

                                                                       founder and CEO at Beeler.Tech. 

Demand alliance: The direct ties with your demand partners are not strong in outsourcing, but this can be overcome when you tailor your in-house with a partner platform. 

You will have a direct relationship with your demands and have control over your auction process, with every important insight into bidders’ responses and performances.

Scalable service: You can scale your website with real-time analytics from advanced dashboard insights that are personalized according to your wish. Also, you can troubleshoot the problems in a timely manner before they impact the ad performance and revenue.

Easy and streamlined implementation: You can easily set up and implement solutions with dedicated support from your scalable partner. They ensure that the ad code and implementation process are personalized to you and won’t take long to go live. 

Data management: You can build audience data through first-party data and I.D. solutions in in-house management. You can also connect with the best DMP platforms for data management by leveraging the partnership of your programmatic partners.  

Technology advantage: With the excellent programmatic partner, you get access to intelligence tools, advanced ML techniques, bid throttling, revenue forecasting, etc. That too without spending excess effort, time, and money, 

Swift optimization and updation: The frequent optimization and updating of the website technologies and tools with expert adops assistance eliminates any unforeseen revenue losses. Also, your website will stay up-to-date and resistant to dynamic changes in ad tech. 

Improve addressability: You should know your users more than anyone. With advanced tools and technology in-house, you can improve your site visits with best practices in ad serving, identifying identity solutions, personalized ads, etc. 

Eventually, with all the advantages of connecting with the best partner for tech stack, demand, and expertise, your revenue soars high with high-quality ads, brand safety, and a premium rate for impressions. 

When to Choose In-house Ad Management?

Now, you know the pros and cons of in-house ad management, which signifies the importance of choosing it. The next thing that you should analyze is when to choose in-house. Let’s evaluate two optimal cases to find the right time to choose in-house.

Case 1: When you are handling two or more sites, you have the resources to build a team but want a speedy solution. 

Eventhough you have enough resources to build a team, it takes a lot of development time to hire a resource, build a team, develop a solution, and implement it. Also, we cannot be sure about completing development at a decided time; unforeseen problems and a lack of skills might interrupt it. 

So, speedy development and solutions are questionable at this point. Hence, this is the ideal time to go for in-house ad management with assistance from a scalable platform partner.

Case 2: When you take a transition from handling one to more sites but have fewer resources to set up your in-house team.

Yes, your handling burden is increasing, and you feel in-house brings you more control and transparency over the ad monetization strategies. A lack of resources cannot stop you, and you can build in-house with technical, demand, and tech stack support from a leading programmatic partner. 

Mile’s In-house Ad Management Solution

Mile is a leading programmatic platform that offers white-glove support for publishers with their novel in-house ad management solutions. Our platform frees you from the time-consuming, resource-draining, and labor-intensive in-house ad management by offering tailored support.

• The personalized support gives you the ability to measure, track, and optimize campaigns to maximize your ad revenue with technology and demand assistance.

• By offering support to display high-quality ads, multi-format ads, intelligent tools, and ML technology, we can streamline your ad operations, automate tasks, and provide dedicated support.

• You can form a direct alliance with premium demand partners by leveraging our global partnerships.

• Improve control and transparency over your ad optimization and auction processes with our real-time analytics and personalized reporting dashboard.
• We only charge a flat fee for our exclusive support. Unlike revenue share, we take a fixed fee, which is the same regardless of your revenue improvement. 

Overall, it is an initiative to help you build in-house but with a twist. There are no time and resource constraints, only carefree in-house ad management with high-edge support and automated technologies. 

Hence, you stay updated and boost your revenue at every instance, with the stress and efforts of building technology and tools, is on our side. 

Want to explore our in-house ad management more? Connect with us.