RateMyProfessors is a widely recognized platform where millions of students share insights on their courses and instructors each year. With over 250 million ad opportunities per month, a steady stream of user-generated content, and high engagement, the publisher focuses on delivering a strong user experience while meeting their monetization goals.

Adtech stack

The Challenge

RateMyProfessors needed a way to capture more value from its ad inventory without sacrificing fill rates. Their existing approach to price floors was not sufficiently responsive to changes in demand, leading to missed opportunities when demand surged.

They were looking for a solution that would provide:

A data-driven, automated approach to price floors that could react to demand shifts in real time.
Enhanced visibility into how floors impacted bidder behavior and their revenue.

Solution: Mile’s AI Dynamic Flooring

To address these challenges, the publisher integrated Mile’s AI Dynamic Flooring with its ad stack in a structured, two- phase rollout:

Phase 1: Data Analysis

Mile’s ML model trained on site specific, real-time and historical auction data over a two-week period. This phase was crucial in training the model to understand the competitive bid ranges, and inventory value trends.

Phase 2: Implementation of AI Dynamic Flooring

Leveraging insights from Phase 1, Mile’s AI Dynamic Flooring predicted ideal floor prices and continuously tracked their impact. These floors were adjusted in real time based on bidder response and incoming traffic, ensuring RateMyProfessors captured the highest bids possible.

Revenue Impact

Mile’s AI Dynamic Flooring consistently delivered stronger returns across 250 million+ ad opportunities, ensuring sustained performance even during seasonal slowdown.

-Higher Yield: The floored group outperformed the control group every single day, securing a 10% RPM lift and 7% CPM lift.

-Increased Value: Advertisers consistently bid more for inventory, driving a $0.08 increase in RPM and a $0.06 increase in CPM

-Proven Revenue Gains: The cumulative uplift translated into 4X ROI over a period of one month, demonstrating the long-term impact of data-driven floor pricing.

AdTech & AdOps Support Beyond the Basics

RateMyProfessors wasn’t just looking for a tech provider—they wanted a partner who could run experiments, deliver real-time revenue insights, and provide hands-on AdOps and engineering support.

With direct access to Mile’s AdOps specialists and engineers, they had ongoing support for troubleshooting, performance assessment, and strategic adjustments. From in-depth revenue analysis to fine-tuning auction parameters, Mile worked alongside their team to optimize their yield.

‍Summary