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Programmatic Guaranteed – Everything You Need to Know

Programmatic Guaranteed is a method where advertisers are assured of a fixed number of impressions.

February 3, 2025

February 3, 2025

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Ad Technologies
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What Are Deterministic and Probabilistic IDs?

January 30, 2025

January 30, 2025

Ad Technologies
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Ad Tag Explained: What It Is and How to Create One

January 24, 2025

January 24, 2025

Data Management
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What Is Identity Matching and How Does It Work?

January 24, 2025

January 24, 2025

Editor's Pick

What Is an Ad Network – Complete Guide for Publishers

An in-depth guide explaining ad networks, their types, workings, and benefits for publishers.

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Ad Management
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What Is an Ad Network – Complete Guide for Publishers

February 11, 2025

February 11, 2025

Ad Management
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How to Increase Website Traffic? 101 Guide for Publishers & Expert Tips

February 11, 2025

February 11, 2025

Ad Management
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Programmatic Video Advertising: A Deep Dive Into Efficiency

February 11, 2025

February 11, 2025

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Ad Optimization

How to Improve Banner Ads CTRs of a Website?

February 11, 2025

February 11, 2025

Ad Management
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Ad Formats to Avoid: Understanding the Most Disliked Ad Formats

February 11, 2025

February 11, 2025

Ad Management
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Adsense vs Google Ad Manager – Everything You Need to Know

February 11, 2025

February 11, 2025

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Header Bidding Wrappers – Everything You Need to Know

September 12, 2024

Ad Technologies

Header Bidding vs Open Bidding – What Should You Know!

September 10, 2024

Ad Technologies

What is a Post Bid? What are the Pros & Cons of Post Bidding for Publishers?

September 10, 2024

Ad Technologies

Header Bidding Vs Real-time Bidding (RTB) – What Publishers Need to Know

September 10, 2024

Ad Technologies

Understanding VPAID and VAST: What’s the Difference?

July 31, 2024

Ad Technologies

How to Increase Revenue Per Session: Proven Strategies for Publishers

May 15, 2024

Ad Technologies

Smart Ad Refresh and Its Impact on Revenue Per Session

May 14, 2024

Ad Technologies

How to Optimize Your Prebid Revenue with Dynamic Flooring?

April 29, 2024

Ad Technologies

Leading Digital Publisher Unlocks 110% Increase in Prebid Revenue Contribution with Mile

March 22, 2024

Ad Technologies

Flickchart Gains 80% Uplift in Revenue With Mile’s Smart Ad Refresh

Ad Technologies

Is Investing in AMP Pages the Right Move in 2024?

March 28, 2024

Ad Technologies

Build Or Buy: How To Make Wise Choice For Your Ad Management

March 28, 2024

Ad Technologies

8 Best SSPs That Every Publisher Should Know

Ad Technologies

Bid Shading - Is Price Floor A Lost Game for The Publishers?

March 12, 2024

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Prebid and Header Bidding - Built for Open Web

March 1, 2024

Ad Technologies

Floor Price Optimization: 5 Strategies to Maximize Profits for Publishers