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Becoming The Bleacher Report

Discover Bleacher Report's journey from startup to sports media powerhouse.

January 8, 2025

January 8, 2025

Ad Management

min read

How to Calculate CPM, CPC, CPA, CR, eCPM, eCPC, eCPA, and ROI

July 9, 2024

July 9, 2024

Editor's Pick

Google AdSense Updates: Revenue-share Structure and Moving to CPM

Insights on Google AdSense's revenue-share updates and shift toward CPM.

Trending

Ad Optimization

Manage Ad Stack

Why Should Publishers Care About MRC Ad Viewability?

August 21, 2024

January 16, 2025

Ad Formats

Everything Google

Prebid Server: Understanding Prebid’s Server-side Header Bidding

November 26, 2024

January 16, 2025

Manage Ad Stack

Ad Optimization

How to Serve Video Ads with Google Ad Manager?

August 30, 2024

January 10, 2025

Everything Google

Revenue Optimization

Google AdSense Updates: Revenue-share Structure and Moving to CPM

January 8, 2025

January 8, 2025

Ad Mitigation

Data Management

Invalid Traffic (IVT) - Everything You Need to Know

January 8, 2025

January 8, 2025

Manage Ad Stack

Ad Technologies

Facebook Is Deprecating Instant Articles. What Next for Publishers?

January 8, 2025

January 8, 2025

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