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Invalid Traffic (IVT) - Everything You Need to Know

Understand IVT, fraudulent traffic, bots, and their impact on ad revenue.

January 8, 2025

January 8, 2025

Everything Google

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Google Ad Manager – A Guide For Publishers

September 11, 2024

December 16, 2024

Data Management

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Privacy Laws: 2025 Updates for Publishers

March 12, 2024

December 10, 2024

Data Management

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How To Track AdBlock Users Via Google Analytics?

September 11, 2024

September 11, 2024

Editor's Pick

Google AdSense Updates: Revenue-share Structure and Moving to CPM

Insights on Google AdSense's revenue-share updates and shift toward CPM.

Trending

Ad Optimization

Manage Ad Stack

Why Should Publishers Care About MRC Ad Viewability?

August 21, 2024

January 16, 2025

Ad Formats

Everything Google

Prebid Server: Understanding Prebid’s Server-side Header Bidding

November 26, 2024

January 16, 2025

Manage Ad Stack

Ad Optimization

How to Serve Video Ads with Google Ad Manager?

August 30, 2024

January 10, 2025

Everything Google

Revenue Optimization

Google AdSense Updates: Revenue-share Structure and Moving to CPM

January 8, 2025

January 8, 2025

Ad Mitigation

Data Management

Invalid Traffic (IVT) - Everything You Need to Know

January 8, 2025

January 8, 2025

Manage Ad Stack

Ad Technologies

Facebook Is Deprecating Instant Articles. What Next for Publishers?

January 8, 2025

January 8, 2025

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