Data Management

As the cookies disappear, we know that data management and sharing have become another difficult castle to conquer. That’s why we bring best practices for collecting, analyzing, and utilizing data to inform your advertising strategies. Learn how to harness the power of data analytics, measure campaign performance, and make data-driven decisions that boost your efforts and revenue.

Latest

Insertion Order (IO) – Everything You Need to Know

Everything about Insertion Orders (IOs)- the agreement signed between publishers and advertisers.

July 23, 2024

July 24, 2024

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Data Management
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Attention Metric and the Rising Fall of Viewability

March 1, 2024

May 21, 2024

Data Management
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Privacy Laws: 2024 Updates for Publishers

March 12, 2024

April 25, 2024

Editor's Pick

Insertion Order (IO) – Everything You Need to Know

Everything about Insertion Orders (IOs)- the agreement signed between publishers and advertisers.

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How to Serve Video Ads with Google Ad Manager?

August 30, 2024

September 4, 2024

Ad Optimization
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How AI is Changing A/B Testing in Programmatic Advertising?

May 22, 2024

September 4, 2024

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Everything Google

9 Common Ads.txt Errors and How to Fix Them

July 24, 2024

September 4, 2024

Ad Technologies
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Understanding VPAID and VAST: What’s the Difference?

July 31, 2024

September 4, 2024

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Everything Google

How to Get Google Ad Exchange Account?

August 1, 2024

September 4, 2024

Ad Optimization
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How to Optimize Cookie Banners for Core Web Vitals

August 21, 2024

September 4, 2024

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