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Target CPM – What Is It and Does It Increase Ad Revenue?

Target CPM dynamically adjusts floor prices to maintain desired eCPM and improve fill rates.

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Invalid Traffic (IVT) - Everything You Need to Know

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What Is Identity Matching and How Does It Work?

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Google Ad Manager – A Guide For Publishers

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4 Types of Adops Tools to Make Ad Operations Easier

AdOps tools streamline the process of managing and optimizing digital advertising campaigns.

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What Is an Ad Network – Complete Guide for Publishers

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How to Increase Website Traffic? 101 Guide for Publishers & Expert Tips

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Programmatic Video Advertising: A Deep Dive Into Efficiency

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How to Improve Banner Ads CTRs of a Website?

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