Beyond Unique Demand: Resellers, Identity & Revenue Shifts Publishers are rethinking resellers, the MFA debate is shifting, and identity challenges loom post-cookies. This episode breaks down the biggest misconceptions in programmatic and what actually moves the revenue needle.

Beyond Unique Demand: Resellers, Identity & Revenue Shifts

With Ziv Mishan, VP Revenue, Kueez

About the podcast

Publishers are rethinking resellers, the MFA debate is shifting, and identity challenges loom post-cookies. This episode breaks down the biggest misconceptions in programmatic and what actually moves the revenue needle.

About the guest

Ziv Mishan is the VP of Revenue at Kueez, where he has led the company’s shift from content publishing to a tech-driven media business. With a strong foundation from his years at Google, where he helped lead post-Covid bounce back strategies,

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Ziv now works closely with top publishers worldwide. He focuses on audience growth, content performance, and maximizing yield through KueezRTB, with a sharp eye on cookieless environments and real-time industry shifts.

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