Bryan Szekely is a seasoned ad tech leader with over a decade of experience across both the buy and sell sides. Currently serving as the Head of AdTech Strategy at Sigma Software, Bryan brings a unique perspective on how AI is transforming media buying. As Vice Chair of the Prebid Buyer Task Force and former Mobile Committee Chair at Prebid.org, he advocates for greater transparency and innovation in the open web ecosystem.With leadership experience at companies like Magnite and MediaLab, Bryan has tackled the complexities of programmatic advertising firsthand. Whether discussing AI’s role in campaign management or the shifting dynamics of SSPs and DSPs, Bryan is at the forefront of what’s next in ad tech.