Signals, Sell-Side Strategy, and Saying the Quiet Part Out Loud
About the podcast
Lila Hunt is VP of Display at System1 and one of the most respected voices in programmatic strategy today. With over 15 years in ad tech, she’s led monetization strategy across the sell-side and serves on multiple industry advisory boards. Known for her clarity, wit, and straight-shooting style, Lila brings a rare blend of tactical insight and fearless perspective on what’s broken and what might still be fixable.
About the guest
The open web isn’t dead - but it is being remodeled, re-priced, and reshaped. In this episode of Web Without Walls, Lila Hunt, VP of Display at System1, joins us to pull back the curtain on curation fees, signal scraping, and the real forces at work behind falling CPMs. From header bidding’s early days to the future of identity, Lila’s candid take on monetization strategy offers mid-market publishers a playbook for surviving and thriving.
More Episodes
.avif)
.avif)
