Harness Maximum Revenue with Video Monetization.

Video ads are indeed everyone's favorite in the ad tech industry.

Why? Because it’s a win-win. Users prefer it for engaging content, advertisers prefer it for high-impact campaigns, and eventually, the revenue uplift gravitates toward the publishers who wield effective video ads.

No other ad type (banner and native ads) could bring an enormous revenue hike like video ads. That is why it is not smooth sailing to implement, configure, optimize, and make the most of it.

So, what is your key to unlock the maximum yield? Look no further than revenue optimization, AI tools and technologies, and real-time data analytics to triumph.

Video Monetization

If you ask why it is such a big deal to do video monetization, it holds the top place in content formats preferred by users, and therefore, it is a significant revenue source.

The global video consumption per week is 17 hours.
Videos fill the top spot in content formats that engage the users most, and it recorded an audience reach of 92% of internet people worldwide.
90% of the marketers say that video brings high ROI.

Only the decision to show video ads will not bring any revenue, but the optimization around video integration and implementation, using different ad formats (both linear and non-linear ad formats), dynamic placement, auction, data targeting, technology, etc, will.

“I think if you go and create these experiences that work at scale for users, the monetization will follow.”

Source: Sundar Pichai,Google CEO.

You have to create a video ad experience that users can’t deny and defy.

It is essential to increase the user’s time on site and improve user experience. Eventually, you will get a premium rate for your video inventory and can shoot your ad yield to new heights.

But is it easy to implement video ads and achieve ad yield?

Is Video Ads Lucrative? The Challenges Say the Other Way

Video ads are lucrative, but there is a significant gap and internal challenges that keep publishers away from video monetization. The first challenge is the lack of technology.

A report on video advertising states that the technology gap is due to the rapid pace of changing ad formats and programmatic ad delivery, which makes it hard for publishers to catch up.

After the tech gap challenges, the lack of budget to find the right tools for changing needs and training staff according to technology development follows.

These tech gaps further magnify the implementation and optimization challenges in the diversified categories of 52.7 % struggling from channel-specific implementations, 49.8% suffering from demand optimization tools, and 46% suffering from video player compatibility.

As a result, these challenges lead to inefficient consequences that keep publishers away from properly monetizing their video ad space, including data control, ineffective reporting, and failure to optimize demand.

When video monetization is brimming with such difficulties and technical challenges, we suggest you connect with an experienced ad tech solution provider like Mile.

Read on to find out how Mile is your lighthouse for profitable video monetization, leading you to success.

Optimize Video Ad Revenue with Mile

Being a lucrative revenue stream, video ads have their fair share amount of challenges and solutions to win the game.

So, let’s see how you can get the best out of each user session with the quality traffic you have. Mile’s exclusive video monetization solution is at your rescue.

Premium videos

Mile is your one-stop solution to connect with 30+ demand partners. The first key to success in video monetization is displaying premium ads that are of high quality from premium demands. Mile brings that effortlessly from the trusted third party to your site. This will further increase your user experience.

A site with happy users is the toast of the town for advertisers, and therefore, you can achieve high CPMs for your ad units.

Video header bidding

The best inventions in the digital advertising industry are programmatic, real-time bidding (RTB), and then header bidding.

Video header bidding is especially a blessing in disguise for publishers who are monetizing videos. Video ad slots with highly targeting data and contextual alignments are always sold at a high cost. Imagine how much it goes when multiple demands bid for it at the same time. High CPMs and maximum yield are assured with the right optimization and implementation in place.

“Video will always be highly sold-through and expensive, but when the market can see what’s there, supply and demand will take over,”

Source: Andrew Casale, CEO of Index Exchange.

While video header bidding is a vital technology to utilize, its implementation and optimization can be complex unless you connect with leading programmatic solution providers like Mile.

At Mile, we offer you a customized wrapper code that we place in your site header to increase the competition over your video inventory. Latency and technical complications are less with our wrapper code, so you don’t need to worry about the positive balance between UX and revenue hike.

Sophisticated and customizable video player:

Just as wings are important for planes, a well-functioning video player is vital for effective video ad delivery. It is a must-have technology and is essential to communicate the path between video content and the users.

Mile offers you a customizable video player that comes with the best navigational options like stop, play, forward, and video settings.

Mile’s video player is compatible with different browsers, devices, and operating systems. It doesn’t encounter any issues like playback, incompatibility with formats, and buffering. Therefore, it streamlines ad serving and improves user experience.
We utilize effective video tags like VAST and VPAID to provide a seamless video-watching experience.
The size of the video player is important to catch the user's attention. Mile cares about these nuances to offer you high-edge video players that increase users' on-site time and ad revenue.
We provide access to content libraries and syndication services. You can make videos with the touch of a button from your written content.

Improve user experience with relevant ads

A video ad that brings a good deal of revenue is the one that holds the right content, is placed at the correct location, uses the optimal ad format, and is displayed in the right size; yeah, what comes next, to the right audience.

All of these data, like placement, context, format, and size, are decided based on one linchpin called “Meaningful Data.” It decides what kind of ad should be displayed to reach the audience, which annoys them less and invokes them to take wanted actions.

“Serving ads to people who don’t want to be reached and doing so too many times. We are annoying people with too much frequency.”

Source: Marc Pritchard, CBO, Procter & Gamble Co.

How does Mile lift UX with relevant ads?

We work first on the ground level to collect data on users’ preferences about ads, which includes placing ads in the natural reading path, using rewarded video ads for higher engagement, big player-size ads to get users’ attention, etc.
Mile offers dynamic ad placement, which inserts ads dynamically according to the user’s reading behavior and increases ad viewability.
We do page-level and content-level analysis to display targeted in-stream video ads.
We also offer contextual targeting and ID solutions for cookieless inventory to display ads that match users’ interests and boost the revenue yield.

Incremental revenue with revenue optimization

Only the steady chiseling of marble brings out the beautiful sculpture!

Similarly, consistent efforts on revenue optimization with a diverse range of demands, advanced technologies, and automated tools can only bring out a constant revenue boost.

Take Mile, for example. It is a trusted ad tech partner that offers comprehensive technology solutions for video monetization, especially revenue optimization.

Mile connects you with premium demands through header bidding, Google’s open bidding, and Amazon TAM. It will increase the competition to find the best of the best demand that bids high.‍
Mile’s Dynamic Flooring is an AI-powered tool used to change floor prices in real-time. This dynamic flooring works with the Prebid ecosystem that automatically adjusts floor prices depending on your inventory demand at the moment.
Dynamic floors eliminate the inefficiency of static floors, such as excessive time, resources, and efforts to increase CPMs and maintain high fill rates at every market fluctuation.‍
Smart Ad Refresh is another innovative solution of Mile, which finds the optimal time to refresh ads based on granular engagement metrics.
Their ad refresh system is precise enough to utilize long sessions to hike your revenue and maintain positive UX at the same pace.
At Mile, we know the importance of responsiveness. So, we offer solutions like AMP monetization to optimize mobile video ads to make it load fast and improve efficiency.
Since the ad blocker rate on mobile is 22%, which is almost equal to desktop (27%), Mile offers exclusive ad block recovery solutions to recover lost revenue through mobile and desktop ad blockers. This will also ensure that you are delivering high-quality ads that respect user privacy.

Overall, Mile uses exclusive technology to make the most out of your current traffic. So, rather than directing your efforts on increasing the traffic, you can improve your revenue from the current sessions and boost your ad yield.

Optimize KPIs

After setting everything in place, like technology, data, and optimization tools, it is time to optimize the KPIs of video ads. You need to track, measure, and optimize video KPIs to extract useful insights and use them for further optimization.

Mile’s revenue analytics solution is a revenue intelligence dashboard that literally tracks and delivers everything about your ads in real time.

You can track metrics such as impressions, clicks, engagement rate, conversion rate, CTR, viewability rate, video completion rate, user’s time on site, view-through rate, etc, to make extraordinary decisions for revenue optimization.
Auction-wise, page-wise, inventory-wise, and ID vendor-wise performance is at your fingertips when making data-driven decisions.
With the collected insights, you can do cross-dimensional analysis to check how your efforts work across devices and can accurately forecast your ad revenue.
With our reporting dashboard, you can even set real-time alerts for optimization. A/B testing is available at scale to obtain granular reports on testing and boosting your revenue.
At the core, our revenue analytics is developed with AI and ML algorithms to provide real-time analytics on your video ads that are precise and actionable.

On the whole, video monetization is your gold goose when all aspects, including demand, technology, expertise, and data, are in one spot. At Mile, we ensure that you have all these under your control.

To streamline the complexity of video ads and save resources, why not navigate Mile’s premium video monetization solution? You can enjoy royalty of video ads by taking a back seat when the technical handling and intricacies are on our side.

Want to give it a shot? Contact us now to know more!